5 NOVELTIES IN INSURANCE, POSSIBLE THANKS TO DIGITIZATION

Insurance must respond to society’s needs, which forces it to be a sector in constant change and evolution. In this sense, digitization has become the best ally to improve and update chase account services in recent years. Great news has come from his hand, such as online consultations or remote assessments, which have been key to guaranteeing services during the pandemic. These are five of the most outstanding innovations that insurance has been able to implement in recent years, thanks to digitization.

Remote appraisals are a complete win-win because, with this system, everyone ends up winning. The expert reports carried out virtually facilitate the work of the experts, speed up the process so that the damage can be resolved as soon as possible, and, at the same time, contribute to reducing the carbon footprint since they avoid unnecessary travel. Through photographs or videos taken by the repairman, or even by the insured himself, the expert can find out the extent of the damage.

Teleprocessing or online parts

By email, through the mobile application, or even through instant-messaging tools. Insurers offer more and more alternatives to be able to report a mishap at the very moment it occurs. This, in turn, makes it easier to activate the mechanisms to solve it as soon as possible. As we mentioned in the previous section, sometimes the applications themselves allow the insured to provide photographs of the damage so that when the technician attends, he is aware of what has happened and has more guarantees of being able to solve the fault on the first visit.

Online services

Not only are damages assessed online, but sometimes the services that insurers provide are also offered digitally. The clearest case in this regard is that of medical consultations via video call. This tool, so important during the pandemic, is here to stay. It is not the only service that insurance companies can offer remotely; the same is true of legal assistance or cyber risk insurance coverage. On many occasions, inquiries from policyholders can be resolved over the phone or, in the case of computer problems, with remote assistance. This allows less inconvenience for the insured and more intervention capacity for the insurer.

Multiplication of communication channels

Email, social networks, web forms, virtual assistants, mobile applications, instant messaging services. Digitization has allowed communication between the insurer and the insured to be more two-way than ever and to be available practically from anywhere and at any time.

Data management

Digitization, and more specifically the processing of data and its subsequent interpretation through machine learning, allows insurers to better understand their customers and, consequently, offer them a product that is more suited to their needs or adapted to their life profile. The management of data extracted from new technological devices, such as activity bracelets, allows, for example, that a person with a healthy lifestyle has special conditions in their health insurance.

Each of the novelties mentioned in this article has a different function, but they all have the same purpose: to improve the customer experience. Digitization, therefore, has become an ally so that both insurance products and communication between the insurer and the insured are increasingly efficient.